Глоссарий Цифрового маркетплейса
Text analytics, sometimes called text mining, is the process of looking for patterns and themes that give content meaning. In business, text analytics can be done manually or with software. Text analytical software with machine learning helps process large amounts of data (e.g., emails, reviews, call center notes).
Almost any type of company, from small to large, can benefit from text analytics. Team leads can use text analytics to understand customers’ thoughts and wants. For example, they can analyze comments on social media to identify complaints. In turn, a business can resolve problems and make changes to avoid future problems.
